Love Liner

Number One
Japanese Eyeliner

Love Liner, the unrivaled leader in eyeliners in Japan, has already sold over 2 500 000 eyeliners in Japan, thus confirming its position as number 1 in the Japanese market.

Love Liner is dedicated to spreading happiness through its cosmetic range, providing professional-grade quality that is accessible to everyone.

Exploring the essence of beauty is at the core of their approach, guiding their constant quest for unique and incomparable beauty products.

6 SHADES OF BROWN

With a palette of six brown shades, Love Liner empowers individuals to express their creativity and discover the perfect tone to enhance their personal style.
From warm undertones to richer shades, Love Liner offers boundless possibilities for diverse looks.

AN ARTISANAL BRUSH

Love Liner celebrates the traditional "Temomi" (手もみ) technique inherited from the brush artisans of Nara, Japan in its eyeliner product line. This method of assembling the bristles provides a perfect balance between softness and firmness for precise and comfortable application.

WATERPROOF, BUT EASILY REMOVABLE

Renowned for its exceptional 12-hour staying power, Love Liner's range is water-proof, resistant to water, sweat, and tears, while also being smudge-proof, withstanding oils and friction.
Despite its remarkable durability, it remains gentle on the skin and can be effortlessly removed with warm water.

AN ACTIVE FUSION

The Love Liner formula, crafted from a blend of 10 ingredients, including 5 natural ingredients, aims to preserve the delicacy of the eyelid skin by providing a range of gentle and nourishing eyeliners. This particularly sensitive area is thus protected from any irritation or discomfort.

A REFILLABLE FORMAT

As consumers emerged from the pandemic, their relationship with their surroundings shifted, making
environmental responsibility a priority. Refillable packaging is gaining traction as a way to ameliorate waste while encouraging repeat purchases.
Committed to eco-responsibility, Love Liner introduces a refillable format for its eyeliners. Each product can be refilled with a new brush and cartridge, thus providing a sustainable solution.

FIRST POINT OF SALE IN EUROPE

The first point of sale in Europe for the Love Liner range is located at Bijo;’ stand Bar à beauté japonaise at Le Bon Marché Rive Gauche, in Paris, since March 2024.
Le Bon Marché Rive Gauche, renowned as one of the oldest and most prestigious department stores in Paris is celebrated for its expertly curated selection of exclusive and high-end brands. A true icon of Parisian elegance, it attracts visitors from around the world every day.